Pandora offers a multitude of advertising opportunities that are flexible to meet unique business goals. Get Started Types of Ads You Can Run on Pandora The wide range of users in each age group and the high engagement on the platform can provide a meaningful impact on your reach and branding. This age group is likely to have more spending money for products and services that you offer through Pandora advertising services. Nearly 50% of Pandora’s users are between 18 and 34. The 2020 Statista report shows that Pandora’s recent active user age groups are: This data collection, along with the musical AI, enables you to target the perfect audience for your campaign. All you have to do is choose the most appropriate population for your brand.įree and paid users submit their information during the registration process, allowing Pandora to associate the more than 1 billion different behavioral data points it collects on its users with demographic data. You can run targeted ad campaigns that directly relate to the ideal audience you’re looking to reach. Pandora reaches a diverse audience with over 10 billion streaming stations in its database. The platform encourages active engagement by ensuring listeners interact with the system to customize their experience and song selection to their preferences. The average Pandora user will typically use the platform for more than two hours each day, commonly while working. Audience SizeĪs of 2020, Pandora had approximately 58 million users, with over 6 million paid subscribers. Pandora features audio ads, video ads, and many branding and digital marketing options. ![]() People using this streaming service can enjoy a wide variety of music, podcasts, and other audio content. ![]() ![]() Pandora is a streaming service that uses AI to allow millions of daily interactive users to find audio content that appeals to them.
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